If Cadillac can gain a foothold in the segment, it will be highly lucrative for GM. Cadillac currently doesn’t have a car that can compete with the 3-Series. Last year, BMW sold more than 94,000 3-Series cars, including sedans, coupes, stations wagons and convertibles, according to Autodata Corp. The lowest-price model, the 328i sedan, starts at over $34,000 and decked-out versions can run higher than $60,000. GM wouldn’t reveal the price of the ATS, which will be built in Lansing, Mich., and is due in showrooms late this summer.
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